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Sales & Marketing
[Brandcamp] - Strategic Brand Positioning in Practice: Định vị Chiến lược Thương hiệu - Nguyễn Hải Minh
Instructor
myedu
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Description
Curriculum
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1 - Introduction
1
1.1 - Introduction
1:57
2
1.2 - Handout
Tài liệu
2 - Chapter 1: Introduction to Brand Strategy
3
2.1 - Famous Brand Strategy Models
6:00
4
2.2 - Two Kinds of Strategic Interaction
3:04
5
2.3 - Course Content Coverage
4:16
3 - Chapter 2: The Laws of Marketing: 22 Immutable Laws
6
3.1 - 22 Immutable Laws of Marketing: #1 #2 #3
6:33
7
3.2 - 22 Immutable Laws of Marketing: #4 to #11
5:57
8
3.3 - 22 Immutable Laws of Marketing: #12 to #22
3:51
4 - Chapter 3: Marketing Strategies Under Classics Theories
9
4.1 - The S-T-P Framework
8:43
10
4.2 - Introduction to Marketing Warfare Strategy
5:03
11
4.3 - Marketing Warfare: Defence Strategy
8:12
12
4.4 - Marketing Warfare: Offence Strategy
8:37
13
4.5 - The Blue Ocean Strategy
5:57
5 - Case Studies: Automobile Market
14
5.1 - Global Automobile Market Landscape
6:43
15
5.2 - Bypass Strategy: Tesla & Vinfast
4:08
16
5.3 - Automobile Market: Strategy Summary
3:05
6 - Case Studies: Smartphone Market
17
6.1 - Smartphone Market: Strategy Analysis
8:00
18
6.2 - Smartphone Market: Strategy Summary
2:42
7 - Case Studies: Beverage Market
19
7.1 - Beverage Market Landscape
3:54
20
7.2 - Flanking Strategy in Ready-to-Drink-Tea Market
3:27
21
7.3 - The Fragmentation of Beverage Market
6:25
22
7.4 - Beverage Market: Strategy Summary
1:52
8 - Case Studies: Beer Market
23
8.1 - Beer Market Landscape
6:11
24
8.2 - Encirclement Strategy: Bia Saigon
5:24
25
8.3 - Flanking Strategy: Masan
3:13
26
8.4 - Beer Market: Strategy Summary
2:50
9 - Case Studies: Coffee Market
27
9.1 - Coffee Market Landscape
4:36
28
9.2 - Mobile Defence vs Guerrilla Attack: Starbucks vs Guta
5:01
29
9.3 - Coffee Market: Strategy Summary
3:22
10 - Case Studies: E-commerce Market
30
10.1 - E-commerce Market Landscape
2:49
31
10.2 - Tiki: Mobile vs. Encirclement Strategy
3:27
32
10.3 - E-commerce Market: Strategy Summary
2:36
11 - Case Studies: Sharing Economy Market
33
11.1 - Sharing Economy Market Landscape
5:43
34
11.2 - Strategic View on Key Brand Strategies
11:46
35
11.3 - Key Take-aways
4:03
36
11.4 - Sharing Economy Market: Strategy Summary
3:51
12 - Case Studies: Other Markets
37
12.1 - Personal Care, Toothpaste, and Pharmaceutical Markets
4:17
38
12.2 - Home Speaker Market
3:24
39
12.3 - Telecommunication Market
4:33
13 - Chapter 5: Conclusion
40
13.1 - Summary & Key Take-aways
6:39
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Course details
Lectures
40
Level
Kinh nghiệm
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