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[Brandcamp] - Channel Strategy: Thiết kế Chiến lược Kênh bán lẻ - Nguyễn Quang Hiệp
Instructor
myedu
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Description
Curriculum
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1 - Introduction
1
1.1 - Introduction
05:57
2
1.2 - Handout
Tài liệu
2 - Channel & Shopper 360° Understanding
3
2.1 - Channel Landscape & Channel Definition
11:52
4
2.2 - Channel Segmentation & Example
06:08
5
2.3 - Channel Research & Example
05:50
6
2.4 - Roles of Channel over Shopper Behavior
09:48
7
2.5 - Learning about Shopper
02:34
8
2.6 - Shopper Trend
04:34
9
2.7 - Channel Card Development
02:34
3 - Channel in RTM
10
3.1 - Channel in RTM: Customer Driver & Shopper Driver
06:18
11
3.2 - Channel in RTM: Team Functional Role
04:44
4 - Channel Analysis
12
4.1 - Channel Trend
04:09
13
4.2 - Channel Performance: Overview
05:50
14
4.3 - Channel Performance: Portfolio Performance by Channel
06:47
15
4.4 - In-store Audit: Packaging & Planogram
06:34
16
4.5 - In-store Audit: Communication & Promotion
04:21
17
4.6 - Channel Margin Evaluation
06:37
18
4.7 - Channel I&O Summary
04:56
5 - Channel Priority
19
5.1 - Channel Priority: Channel Assessment
04:03
20
5.2 - Channel Priority: Channel Thumbprint & Example
04:57
6 - Portfolio Design by Channel
21
6.1 - Portfolio Design by Channel
08:22
7 - Channel Strategy Design
22
7.1 - Channel Strategy Structure
06:14
23
7.2 - Channel J2BD Design
05:15
24
7.3 - Summary
03:26
8 - Reference: Template
25
8.1 - Template
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$0.90
$36
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$36
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Course details
Lectures
25
Level
Kinh nghiệm
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